PeSA Summit 2010 draws to a (successful) close

Another fabulous PeSA Summit has drawn to a close. This year was the biggest Summit yet, with over 450 delegates, 25 sessions and 14 exhibitors! Plus we raised over $21,000 for the Alannah & Madeline Foundation!

If you attended, we hope you got the most out of Summit. If you didn't attend this year, make sure you join our "Friends of PeSA" email list to keep up to date with future events.
 
Some of our presenters have kindly made their presentations available for download. We'll have these up on this site shortly. We'll also be sharing the "Top 5 things" learned at Summit from speakers and from other delegates, as completed in the "Working the Room" session on Day 2.
 
For those that attend, we're conducting a delegate survey that can be taken online here.
 
What was covered?: You can download a PDF of the agenda.


 

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Why attend Summit?

As an online seller, you're often so busy meeting orders that you rarely get the chance to step away and work on your business, not just in your business. Many sellers are also quite removed, working from home or in small teams, cut off from the larger business community.

PeSA Summit is a fantastic opportunity for all types of sellers - budding, growing and very experienced - to meet with others like them. It's also a rare chance to not only hear directly from big players like eBay, PayPal and Australia Post, but also meet senior people in these organisations and share your experiences.

PeSA Summit is in its fourth year in 2010. Each year we collect feedback from delegates that make the event even better.

Registration is heavily subsidised by exhibitors and sponsors, so this event is always extremely affordable, even if you have to travel from interstate.

The best way to learn why you should attend Summit is to hear directly from the feedback of past delegates.

Here's just some of the candid feedback we received from sellers last year when they were asked:


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Gala Dinner - sponsored by eBay & PayPal

An essential aspect of any PeSA Summit is the social networking function at the end of the first day (Thur 29 July)! For the past two years, some sellers have found this time the MOST valuable, as they get a chance to network and build long lasting relationships with other sellers.

Thank you to all that attended the Gala Dinner in 2010. Not only did you enjoy a great night of networking, you helped us raise $21,077 for the Alannah & Madeline Foundation!

This year, we’ve moved from a cocktail party to a 3 course dinner which was held at Flemington, starting at 6.15 directly after Summit.

  • Almost 4 hours long
  • Drinks and three course meal
  • Stunning night views of Melbourne skyline
  • Entertainment – pack some dancing shoes
  • Charity Auction - 100% of proceeds to The Alannah & Madeline Foundation

Monies raised at the charity auction will go to The Alannah and Madeline Foundation, a national charity protecting children from violence and its devastating effects.

The Alannah and Madeline Foundation's Cybersafety and Wellbeing Initiative aims to make cybersafety a normal part of every young person's life by equipping them to use technologies in ways that protect them from the associated risks. 

The development of the initiative is informed by a number of cybersafety experts from across Australia.  The first major focus of the initiative is to help schools to create a cultural norm of smart, safe and responsible use of communications technologies.  

 

    

 

The fantastic fundraising result was achieved thanks to the generosity of the following donations:

Auction:

AUCTION ITEM 1 - Diamond Earrings donated by TreasureHunterGems - RRP $1720

AUCTION ITEM 2 - Custom website donated by Web Oracle – valued at $5,500

AUCTION ITEM 3 - Design and development with Pixel Eight Creative - donated by PayPal – value $5000

AUCTION ITEMS 4, 5 & 6 - The human charity auctions –donated by themselves - value priceless!

A) Phil Leahy 

B) Shaun O’Brien

C) Paul Greenberg

AUCTION ITEM 7 - 12 month eBay store subscription– donated by eBay worth $6000

Raffle:

 

1st Prize

Pandora Gold Earrings with white pearls & 0.02ct diamond valued at $489. Donated by charm*me

2nd Prize

Music DVD Pack valued at $150 Donated by musicshop.com.au

3rd Prize

$100 voucher for your choice of the hottest shoes and bags direct from New York Donated by shopnewyork.com.au

4th Prize

“be the best you can be” the inspiring book by Peter Thurin.

 

 

Agenda

Day 1 (29 July) will run from 8.15am-6pm. The optional Gala Dinner will run from 6.15pm – 10pm.
Day 2 (30 July) will run from 9.30am – 4.45pm.Your Summit registration includes all sessions and catering for the two days. As an optional extra, we’re also running a social networking function, a dinner at the conclusion of Day 1.

Download PDF of the agenda

Confirmed international KEYNOTE presenters include:

Jonathan Garriss, Director of eCommerce Merchants (ECMTA), Executive Director of PESA (Professional eBay Sellers Alliance) & CEO of Gotham City Online (US)

John Lawson, Founder & CEO of online urban Clothing store - 3rd Power Outlet and author of business blog ColderICE.com. eBay Platinum PowerSeller and eBay Certified Education Specialist (US). * BACK BY POPULAR DEMAND!
Brandon Dupsky, eCommerce Merchants & former eBay millionaire, who will share his roller-coaster ride with us.

Bjorn Espenes, Pay-Per-Click Expert, founder of infopia and Finch.

Confirmed Australian KEYNOTE presenters include:

Deborah Sharkey, Managing Director, eBay Australia & New Zealand
Ahmed Fahour, Managing Director & Chief Executive Officer, Australia Post
Tom O’Toole, the Beechworth Baker (Motivational Business Speaker)
Peter Thurin, Blackbelt in Excellence (Motivational Business Speaker)

Confirmed PANEL sessions include:

Lessons from the Trenches
Top Seller Panel

Chair:

Jonathan Garriss. CEO of Gotham City Online (US)

Panel:

Paul Greenberg. Co-Founder, Deals Direct

Jethro Marks. Founder & Director, TheNile.com.au

Barry Anderson. Managing Director, Allure-Jewelers

Demystifying PPC & Analytics
Expert Speakers

Kevin Mackin. GM, Australia & NZ, COREMETRICS

Bjorn Espenes. Pay-Per-Click Expert, founder of Finch.

Extreme (site) Makover
Online Selling Expert Panel

Chair:

Bruce Munday. Australian author, eBay for Dummies

Panel: 

Michael Trikolta. Managing Director, Web Oracle

Fred Fardeau. Corporate Sales. Scorpion Technology

Tim Davies. Business Development, eBay Australia

Phil Leahy. Managing Director, Shop New York

Surviving your business – Tools to reclaim your life
Third-Party Tools Panel

Chair:

Nathan Huppatz. Founder, Direct Shop Solutions

Panel:

Tony Johnson. Managing Director, My Online Business

Chris Dobson. Managing Director, Exalt Group

Mark Gray. Managing Director, Channel Advisor

Ben Watts. National Logistics Manager, Cellnet

Nathan Kelleher. National Sales Manager, Quantium Solutions

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Venue, Accom / Travel

VENUE

The venue for the 2010 Summit will be Flemington – The Event Centre at the Flemington Race Course in Melbourne.

With acres of immaculately manicured lawns, an unparalleled view of the Melbourne skyline and one of the most famous rose gardens in the world, the magnificent Event Centre offers an unique blend of historic atmosphere with contemporary venues.

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Professional eBay Sellers Alliance
Founded in 2003, the Professional eBay Sellers Alliance (PeSA), is the world's largest trade association dedicated to eBay's TOP sellers. www.gopesa.org

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